In the age of streaming, I admit I'm rather spoiled.
I subscribe to Disney+ and Netflix and don't think twice about commercials anymore. I dropped traditional cable ages ago and have never looked back. Recently, since Netflix discontinued a show I was watching and it moved to Hulu, I signed up for a free trial so that I could blitz my way through it.
The free trial, unfortunately, is the subscription tier that includes ads.
I figured, sure, it's annoying, but I can live with my episodes being interrupted a couple of times. Clearly, a "couple of times" was wishful thinking - the ads popped up about 4 times during a 30-minute episode, and always right in the middle of some very critical points. Sometimes even midway through a character's sentence!
I get what they're doing. The more obnoxious they make the ads, the more likely you are to upgrade your subscription tier so that you can avoid them entirely. Unfortunately for them, I am both stubborn and spiteful, so that isn't going to happen in this circumstance.
I recognize that having a more affordable subscription tier available is going to allow for more people to access that service. While I'm all about that, I think the absolute inundation of advertisements that accompany that cost is just plain wrong. Four 1-2 minute interruptions in a 30-minute period is outrageous.
Netflix has been discussing moving into the advertisements realm with a subscription tier that should run viewers between $7 and $9 a month. A standard monthly membership is currently $9.99, with a basic plan for $15.49 and a premium plan for $19.99. Adding advertisements is a new move for Netflix, since they have never included ads in any of their programing before.
The company is looking to cater to cost-conscious consumers while still providing a pleasant viewing experience. To that end, Bloomberg reports that Netflix has said that the ad-tier will feature four minutes of commercials per hour - which, at the very least, is far less intrusive than the abomination that is Hulu's ad-tier subscription. The timeline for roll-out of the service is currently up in the air, but Bloomberg reports that the tier will first release in "at least a half dozen" markets in the last three months of the year.
Netflix has been struggling with their numbers lately, but subscribers leaving the service isn't really the issue. The issue has become the quantity of program being valued over the quality - and, frankly, I think that the Netflix cancellation curse doesn't help either. I've still got my breath held for the Sandman series; as popular as it is, I have seen quite a lot around the internet saying that the popularity may not be enough to greenlight a season 2.
What are your streaming habits like? What are some of your favorite shows that were lost to the winds of cancelation? Share your thoughts with me!